audience share

audience share
1) СМИ доля аудитории (процент слушателей от общей потенциальной слушательской аудитории, принимающих конкретную станцию в тот или иной момент времени)
2) марк. доля рекламной аудитории
а) (общее число лиц, которые могут воспринять определенное рекламное сообщение, переданное конкретным источником информации)
б) (группа людей, которая представляет интерес для рекламодателя и фактически получила рекламное сообщение)

Англо-русский экономический словарь.

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Смотреть что такое "audience share" в других словарях:

  • audience share — the percentage of households with television sets in use or tuned to a particular station during a specific period of time. [1970 75] * * * …   Universalium

  • audience share — the percentage of households with television sets in use or tuned to a particular station during a specific period of time. [1970 75] …   Useful english dictionary

  • audience — au‧di‧ence [ˈɔːdiəns ǁ ˈɒː , ˈɑː ] noun [countable] the number or kind of people who watch or listen to something that is broadcast on radio or television, or listen to a particular type of music: • The ad was broadcast on all major channels,… …   Financial and business terms

  • Audience measurement — measuring how many people are in an audience, usually in relation to radio listenership and television viewership, but also newspaper and magazine readership, and increasingly, usage of websites. It often also includes demographic and sometimes… …   Wikipedia

  • Audience development agencies — Audience DevelopmentThe Arts Council of England developed a definition that attempts to embrace this broad term:“The term Audience Development describes activity which is undertaken specifically to meet the needs of existing and potential… …   Wikipedia

  • Audience Measurement and Analytics Ltd. (Amap) — Audience Measurement and Analytics Ltd. (Amap)BackgroundAudience Measurement and Analytics Ltd., also known as Amap, began in 2004 on the basis of its research in India, which showed that a significant number of opinion leaders felt that the… …   Wikipedia

  • share — {{Roman}}I.{{/Roman}} noun 1 part of sth that has been divided ADJECTIVE ▪ bigger, greater, higher, large, the lion s, major, significant, substantial ▪ …   Collocations dictionary

  • Share — RadioPP Percentage of station s listenership compared to competition; piece of audience pie …   Audio and video glossary

  • Usage share of web browsers — [ [ qptimeframe=Q qpsp=38 Market share for browsers, operating systems and search engines ] ] legend|#00ffff|Other (0.26%)] Usage share, in web browser statistics is the percentage of visitors to …   Wikipedia

  • Royal Audience of Quito — The Royal Audience of Quito (Spanish: Audiencia Real de Quito , sometimes referred to as la Presidencia de Quito or el Reino de Quito ) was an administrative unit in the Spanish Empire which had political, military, and religious jurisdiction… …   Wikipedia

  • listening share — / lɪs(ə)nɪŋ ʃeə/ noun the share of the total audience enjoyed by a radio station …   Marketing dictionary in english

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